Guides
Learn how AI search works, and how to win it
Plain guides to generative engine optimization: how AI assistants choose what to say and cite, which numbers matter, and what to do about them.
What is generative engine optimization (GEO)?
GEO, also called AEO or AI search optimization, is the work of getting your brand named and cited in AI answers. How it differs from SEO, and where to start.
Read · 6 minHow AI assistants choose which sources to cite
AI assistants turn a question into several searches, read a few pages and cite some of them. What is documented, and what makes a page easy to cite.
Read · 7 minAI visibility metrics explained
Visibility, share of voice, position, sentiment, citations and gap: what each metric means, how to read them together, and when to trust a change.
Read · 7 minHow to choose the prompts to track
Start from real customer questions, cover the buying journey, keep your brand out of discovery prompts, and use volumes and markets to set priorities.
Read · 6 minHow to get cited in Google AI Overviews
AI Overviews tend to cite pages Google already ranks. Start with pages that rank but aren't cited, answer up front, earn mentions and measure per market.
Read · 5 minPut it into practice
GoGetCited tracks your prompts in every market and shows what to do next.